Sam Houston State University
She oversees cohesive digital campaigns that align with brand goals and drive measurable results – managing everything from search, social, and display ads to content optimization and ILS performance across multiple platforms.
On the BI side, Misty plays a central role in how data shapes decisions across the company. She manages reporting databases, builds dashboards, and digs into trends to surface insights that improve both marketing performance and operational efficiency.
With over a decade of experience in student housing spanning Marketing, Leasing, and Operations, she brings a grounded, full-picture perspective to every initiative. Misty is passionate about building smart systems, developing teams, and creating marketing that not only attracts and converts – but actually improves the resident experience